Selected work. Five sectors.

MetalScope India

Heavy industry · Infrastructure

A digital presence proportionate to the steel.

Structural steel and infrastructure group operating across 28 Indian states, with two decades of delivery behind them and effectively no way to show it.

MetalScope India, part of the Royal Fab Group, is an RDSO-approved, ISO 9001:2015 certified structural engineering business. They have delivered over five thousand projects since 2004 — the OLA Electric Gigafactory Phase II at 142,000 square metres, cleanroom facilities for Foxconn, coach components for Vande Bharat.

None of that was visible to a procurement lead evaluating vendors online. We built a platform that presents the full scope — pre-engineered buildings, bridge infrastructure, rolling stock, modular construction, EPC — across the eleven sectors they serve, structured so a buyer can find their own industry in under two clicks.

Client since

2004

Projects delivered

5,000+

Indian states served

28

Marquee clients

50+

• Design system
• Sector architecture
• Performance
• SEO

RAEN

Luxury retail · Made-to-order

Restraint as a commercial strategy.

A made-to-order silk house where nothing is manufactured until it is ordered — and the site had to carry that confidence before a single garment shipped.

RAEN produces only after a customer commits. That inverts every assumption in e-commerce: there is no inventory urgency, no discounting, no scarcity theatre. The proposition is craft, custom measurement, and a two-week make.

We built to match — editorial pacing, generous negative space, and a made-to-order flow that treats measurement capture as part of the luxury rather than friction inside it. "Presence, not noise" is the brand line. The site had to be the proof.

Model

Made to order

Production window

2 weeks

Sizing

House or bespoke

Founder

Teenu Shalom

• Editorial design
• Made-to-order flow
• Measurement capture

FA — The Finance Academy

Professional education

Twenty-six programmes, nine delivery modes, one clear path.

A CA coaching institute in Hosur whose real problem was not marketing — it was that prospective students could not navigate the catalogue.

FA runs twenty-six finance programmes across nine learning modes: classroom, live online, hybrid, crash, one-to-one, recorded, home tuition. For a student choosing a CA Foundation route, that is a matrix, not a menu.

We rebuilt the catalogue as a guided path — mode, paper, and schedule resolving down to a single recommendation. Their proof is substantial and was buried: 500+ students enrolled, 100+ rank holders, 20+ practising-CA faculty, an in-house publishing arm and a 10,000-question bank. It leads now.

Programmes

26

Learning modes

9

Rank holders

100+

Question bank

10,000+

• Information architecture
• Programme finder
• Content system

TraderTok

Fintech · Capital markets

A trading platform, rebuilt to compliance.

Brokerage platform work spanning the public-facing site and the compliance rewrite behind it.

Financial platforms carry an obligation ordinary marketing sites do not: every claim is regulated, every disclosure is mandatory, and the cost of getting it wrong is not a redesign. The engagement covered both the customer-facing platform and a structured compliance pass across its content.

Sector

Brokerage

Scope

Platform + compliance

Constraint

Regulated disclosure

• Platform engineering
• Compliance review
• Content architecture

Rotaract Club of VIT Chennai

Non-profit · Community

A hundred members, one signature project, properly told.

Award-winning student service organisation under Rotary International District 3234.

Kadal Karai — a beach cleanup running every alternate weekend on the Chennai coastline — has won multiple South Asia awards, including Outstanding Project by a Rotaract. The club had no platform that reflected that.

We built around the four avenues of service, with the events calendar, team directory and recruitment path structured for a membership that turns over every year.

Chartered

2019

Members

~100

District

RI 3234

Recognition

South Asia awards

• Events system
• Team directory
• Recruitment flow

VirtuousLoom

Digital studio

The studio that came before this one.

A design and engineering studio our founders built and ran prior to incorporating ArcTorque.

VirtuousLoom is where the delivery model was worked out — the pacing, the standards, and the discipline of shipping client work to deadline. ArcTorque is the deeper-technical successor to it.

Relationship

Founders’ prior studio

Focus

Design & engineering

• Studio operations
• Client delivery

Prdgy

Digital

Engagement delivered.

A delivered client engagement.

Status

Delivered